About ZM Advisors

We are a product strategy consulting firm that specializes in helping you:

Increase the velocity of conceptualizing, building and launching software solutions and services
Ensure your ultimate success by aligning your solution to real market needs

Our Services

You can achieve lasting results from a variety of service options that best meet your challenges and budget. After collaborating with you, we will recommend 2-3 different engagement options that you can pick from. Each engagement recommendation will consist of one or more of the following:

meet the team

When you work with ZM Advisors, you work with smart, happy, humble and experienced executives who know how to get results.

Zach Mortensen

Founder and President

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Zach Mortensen provides product strategy guidance to executives and investors in businesses that are navigating through accelerated growth, realignment, and turnaround situations. He enjoys solving hard problems and building the lifelong professional relationships that often result from doing challenging work together. Prior to founding ZM Advisors in 2015, Zach led strategic marketing and product management functions in healthcare technology businesses at Hill-Rom, M*Modal, CareFusion, Microsoft, and other companies, where he managed product portfolios ranging from $10M to over $1B in annual revenue. He is co-founder of Verdigris, whose mission is to bring banking to the unbanked and underbanked populations in the United States and beyond. When Zach is not working, you will likely find him on a long training run for an upcoming race.
Jacob Hansen

Principal Consultant

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Jacob Hansen provides leadership on product management maturity, product process, strategic analysis and collaborative and context-driven workshops. He has managed product teams and products themselves in both healthcare and real estate development, including hardware, software, and services products that grossed over $100MM in annual revenue while growing at 30-40% year over year. Jacob is driven by two core values, among others: first, a belief that all significant problems are waiting for a solution created by those who fearlessly research a problem's practical roots rather than its theoretical goals. Second, that more often than not, people are prepared to perform at progressively stronger levels so long as bureaucracy gets out of the way. His zeal for strategic product work is only exceeded by his love for his wife and two children, for a challenging climb on a bike, for perfectly cut grass on a fairway, and for fresh tracks on a snowy day in the mountains.
Jonathan Seiter

Principal Consultant

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Jonathan Seiter is a Principal Consultant at ZM Advisors. He helps senior leadership, product organizations and marketing teams assess and build upon their strategy, structure, process and people. While the VP of Marketing, Jonathan’s team made a direct impact on increasing revenue. The ratio of new customer sales bookings that were associated with a marketing campaign went from 21% to 56%. Jon is a self-proclaimed nerd. He grew up reading the business section of the newspaper instead of the sports page. He is fascinated by why some businesses succeed while others fail to take full advantage of the opportunities around them. When not in a spreadsheet, Jon loves to spend time with his wife and kids. Although increasingly rare these days, you might find Jon on a wakeboard, mountain bike or snowboard.
Era Prakash

Principal Consultant

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Over the course of nearly twenty years, Era Prakash has demonstrated a proven ability to manage a portfolio of content & software solutions in the healthcare technology industry. Through both employed and consulting positions, Era has applied a vast skillset essential to product leadership, with specific expertise in aligning offerings with corporate strategy, launching products within budget and aggressive timelines, liaising with partners and prospective clients, maintaining relationships with internal and external stakeholders, leading integration efforts, and managing cross functional teams. Era enjoys spending her leisure time at her Raleigh home with her dogs, chickens, a vast wine cellar, and her husband of 18 years. Era and her husband, a successful chiropractor, also manage multiple health & wellness centers in New York City and Raleigh.

Speak With A Consultant

Complete the form below and one of our consultants (yes, a person that actually does the work – not a sales person) will personally reach out to start exploring the opportunity to work together.

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