About ZM Advisors


We are a product strategy consulting firm that specializes in helping you:

Increase the velocity of conceptualizing, building and launching software solutions and services
Ensure your ultimate success by aligning your solution to real market needs

Leverage
Our Services

You can achieve lasting results from a variety of service options that best meet your challenges and budget. After collaborating with you, we will recommend 2-3 different engagement options that you can pick from. Each engagement recommendation will consist of one or more of the following:

meet the team

When you work with ZM Advisors, you work with smart, happy, humble and experienced executives who know how to get results.

Zach Mortensen

Founder and President

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Zach Mortensen provides product strategy guidance to executives and investors in businesses that are navigating through accelerated growth, realignment, and turnaround situations. He enjoys solving hard problems and building the lifelong professional relationships that often result from doing challenging work together. Prior to founding ZM Advisors in 2015, Zach led strategic marketing and product management functions in healthcare technology businesses at Hill-Rom, M*Modal, CareFusion, Microsoft, and other companies, where he managed product portfolios ranging from $10M to over $1B in annual revenue. He is co-founder of Verdigris, whose mission is to bring banking to the unbanked and underbanked populations in the United States and beyond. When Zach is not working, you will likely find him on a long training run for an upcoming race.
Era Prakash

Principal Consultant

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Over the course of nearly twenty years, Era Prakash has demonstrated a proven ability to manage a portfolio of content & software solutions in the healthcare technology industry. Through both employed and consulting positions, Era has applied a vast skillset essential to product leadership, with specific expertise in aligning offerings with corporate strategy, launching products within budget and aggressive timelines, liaising with partners and prospective clients, maintaining relationships with internal and external stakeholders, leading integration efforts, and managing cross functional teams. Era enjoys spending her leisure time at her Raleigh home with her dogs, chickens, a vast wine cellar, and her husband of 18 years. Era and her husband, a successful chiropractor, also manage multiple health & wellness centers in New York City and Raleigh.

Speak With A Consultant

Complete the form below and one of our consultants (yes, a person that actually does the work – not a sales person) will personally reach out to start exploring the opportunity to work together.

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