I have yet to talk to a business leader that says they don't have a good strategy. However, I am familiar with several companies where their strategy is poorly defined, misunderstood, or a goal [...]
Jonathan Seiter is a Principal Consultant at ZM Advisors. He helps senior leadership, product organizations and marketing teams assess and build upon their strategy, structure, process and people. While the VP of Marketing, Jonathan’s team made a direct impact on increasing revenue. The ratio of new customer sales bookings that were associated with a marketing campaign went from 21% to 56%. Jon is a self-proclaimed nerd. He grew up reading the business section of the newspaper instead of the sports page. He is fascinated by why some businesses succeed while others fail to take full advantage of the opportunities around them. When not in a spreadsheet, Jon loves to spend time with his wife and kids. Although increasingly rare these days, you might find Jon on a wakeboard, mountain bike or snowboard.