Zach Mortensen provides product strategy guidance to executives and investors in businesses that are navigating through accelerated growth, realignment, and turnaround situations. He enjoys solving hard problems and building the lifelong professional relationships that often result from doing challenging work together. Prior to founding ZM Advisors in 2015, Zach led strategic marketing and product management functions in healthcare technology businesses at Hill-Rom, M*Modal, CareFusion, Microsoft, and other companies, where he managed product portfolios ranging from $10M to over $1B in annual revenue. He is co-founder of Verdigris, whose mission is to bring banking to the unbanked and underbanked populations in the United States and beyond. When Zach is not working, you will likely find him on a long training run for an upcoming race.
Optimize your pricing strategy
If you are like most businesses, you don’t spend a lot of time on your pricing strategy. You likely spend an awful lot of time building your products, promoting them, and managing the channels [...]
Understand your business context
When was the last time you were a patient visiting a new physician? You likely had a complaint — something bothering you — that was compelling enough for you to schedule an appointment, surrender [...]
Product strategies for the new recession
Unless you’ve been living under a rock for the past month, you’re likely aware that global asset prices — equities, bonds, commodities, foreign currencies, just about everything — are in turmoil. [...]
Did CMS just freeze the EHR market?
Big news from this week’s J.P. Morgan Healthcare Conference in San Francisco: Acting CMS Administrator Andy Slavitt announced that the Meaningful Use (MU) program of EMR incentives would be [...]
