Healthcare technology and pharma, moving forward together?
“If everyone is moving forward together, then success takes care of itself.” – Henry Ford. The healthcare industry is certainly witnessing market sectors convening together – pharma, [...]
Why is this taking so long?
Let’s say, for a moment, that a survey of executives was conducted focusing on their most common questions about the product development process. What would the most common questions be? At ZM [...]
Optimize your pricing strategy
If you are like most businesses, you don’t spend a lot of time on your pricing strategy. You likely spend an awful lot of time building your products, promoting them, and managing the channels [...]
Understand your business context
When was the last time you were a patient visiting a new physician? You likely had a complaint — something bothering you — that was compelling enough for you to schedule an appointment, surrender [...]
Product strategies for the new recession
Unless you’ve been living under a rock for the past month, you’re likely aware that global asset prices — equities, bonds, commodities, foreign currencies, just about everything — are in turmoil. [...]
Did CMS just freeze the EHR market?
Big news from this week’s J.P. Morgan Healthcare Conference in San Francisco: Acting CMS Administrator Andy Slavitt announced that the Meaningful Use (MU) program of EMR incentives would be [...]
